Leads don't keep your crews busy.
We help established residential extension companies build a predictable pipeline of project qualified local homeowners planning substantial £40k+ extensions.
From first enquiry through qualification, follow up, consultation booking and commercial pipeline tracking.
See the pathwayYou don't need more leads.
You need more of the projects you actually want to build.
Most lead generation stops at a name and phone number.
ProjectScale works backwards from the commercial outcome.
- The right project.
- The right homeowner.
- The right location.
- The right budget.
- The right time.
We build the infrastructure between first homeowner enquiry and a commercially valuable consultation.
- 01Ideal Project
- 02Ideal Homeowner
- 03Qualified Opportunity
- 04Attended Consultation
- 05Quote
- 06Won Project
Being busy isn't the same as having a
The strongest extension companies often already have a good reputation, strong workmanship and regular referrals.
The problem is control.
You can know exactly what your crews are building today while having far less visibility over what they'll be building six months from now.
Referral Dependence
Referrals can be excellent. They just aren't controllable.
You can't decide when they arrive, what project they bring, where that project is located or what budget the homeowner has.
Wrong Enquiries
More enquiries mean very little if they bring the wrong project type, unrealistic budgets, price shoppers or homeowners outside your service area.
Wasted Estimating Time
A poor consultation costs more than a bad lead.
It consumes travel, measuring, discussion, preparation, quoting, follow up and senior attention.
Lost Future Projects
A homeowner who isn't ready today isn't necessarily a bad opportunity.
They may still be waiting for drawings, planning, finance or the right time to proceed. Without structured follow up, genuine future projects disappear.
More demand isn't the answer.
Built around the projects you actually want.
Every ProjectScale partnership starts by defining your Ideal Project Profile.
Your acquisition system is then built around the type, value, location and timing of projects that make commercial sense for your company.
Rear Extensions
01
Side Return Extensions
02
Wraparound Extensions
03
Double Storey Extensions
04
Kitchen & Living Extensions
05
Extension + Renovation Projects
06Exact project thresholds are defined individually for each partner. Photography shows representative project types, not completed client work.
The Project
A five stage commercial system built specifically for premium residential extension companies.
- 01
Project Targeted Acquisition
We build campaigns around the extension projects your company actually wants more of, combining service area, project type, project value, homeowner motivations, positioning and existing proof.
- 02
Project Qualification
Every enquiry is assessed against your Ideal Project Profile.
Project typeProject scopeLocationBudget fitTimeframePlanning and design stageOwnershipDecision authorityGenuine intentLead qualification asks“Is this person interested?”
Project qualification asks“Is there a commercially suitable project behind this person?”
- 03
Buying Cycle Follow Up
Premium extensions are not impulse purchases.
Homeowners can spend months considering costs, planning, architects, finance, builders and timing.
Genuine opportunities that aren't ready today are systematically followed up rather than discarded.
- 04
Consultation Booking
Consultation ready opportunities are moved into the diary with confirmation, reminders, rescheduling and no show recovery built around the process.
The objective is notMore site visits at any cost.
It isMore site visits worth attending.
- 05
Commercial Pipeline Tracking
EnquiryQualifiedBookedAttendedQuotedWonWhere client data permits, ProjectScale connects marketing activity to actual commercial outcomes rather than stopping at cost per lead.
From marketing activity to commercial visibility.
Most agencies report clicks, forms and cost per lead.
ProjectScale is designed to give extension companies visibility over what happens after the enquiry.
Protect your estimator's time.
Your estimator, founder and senior team's time is too valuable to spend travelling to projects that were never commercially viable.
ProjectScale filters opportunities before valuable consultation time is consumed.
- Property owner
- Correct service area
- Suitable extension type
- Commercially viable scope
- Minimum project investment
- Relevant timeframe
- Planning and design stage
- Genuine homeowner intent
Five suitable consultations can be worth more than fifty random enquiries.
The best projects aren't always ready today.
A homeowner may have the right property, location, project and budget but still be waiting for an architect, drawings, planning, finance or simply the right time to begin.
Traditional lead generation often loses these opportunities. ProjectScale keeps genuine future projects warm throughout the homeowner buying cycle and moves them forward when they become consultation ready.
- Month 0First Enquiry
- WeeksResearch
- MonthsDesign
- MonthsPlanning
- When rightReady
- BookedConsultation
More than an
Acquisition
- Campaign Strategy
- Project Targeting
- Meta Acquisition
- Creative Direction
Qualification
- Lead Capture
- Project Qualification
- CRM Infrastructure
Follow Up
- Immediate Follow Up
- Buying Cycle Nurture
Booking
- Consultation Booking
- Confirmation & Reminders
- No Show Recovery
Pipeline
- Commercial Pipeline Tracking
- Reporting
- Continuous Optimisation
Advertising is one component.
The product is the system that turns homeowner demand into commercially useful project opportunities.
Built for established extension companies.
ProjectScale isn't designed to rescue struggling builders or generate small jobs for one man operators.
We partner with established residential extension companies that already have the delivery capability, reputation and ambition to grow.
- 01Established trading history
- 02Strong workmanship
- 03Strong reviews
- 04Existing project portfolio
- 05Multiple employees, crews or reliable subcontractors
- 06Defined service area
- 07Professional consultation and quotation process
- 08Capacity for additional projects
- 09Typical desirable projects around £40k to £150k+
- 10Ambition to create greater control over future pipeline
Marketing should accelerate a strong company.
It shouldn't try to rescue a broken one.
Adam
ProjectScale was built around a simple commercial observation:
Established extension companies don't need another agency celebrating cheap leads.
They need greater control over where their next commercially suitable projects are coming from.
ProjectScale was created to build that infrastructure.
We combine targeted homeowner acquisition, project qualification, buying cycle follow up, consultation booking and commercial pipeline tracking into one system built specifically around premium residential extensions.
Our job is not to make your phone ring.
Our job is to help build the right pipeline for the company you want to become.
“How many leads can we generate?”
“How do we generate more of the projects ”
Project acquisition for premium extension companies.
Build a pipeline around the projects you actually want.